Hino Trucks Has Record Retail Month, Announces 2008 Sales Goal
BLOOMFIELD HILLS, MI – Hino Trucks experienced a record month in March 2008 posting retail sales of 900 units and achieving 15-percent market share in the Class 6 market segment.
BLOOMFIELD HILLS, MI – Hino Trucks experienced a record month in March 2008 posting retail sales of 900 units and achieving 15-percent market share in the Class 6 market segment, and 3-percent market share in the Class 7 market, according to company officials.
The industry’s overall Class 6-7 market lagged in 2007
sales, and Hino sales also dropped. However, the company said it boosted market
share and stayed above the market decline. For the fiscal year ending Mar. 31,
Hino Trucks recorded retail sales of 5,350 trucks, off 960 units from the
previous year.
Additionally, Hino Trucks grew its dealer network in 2007, now standing at 175 dealers nationwide.
Hino Trucks forecasts flat Class 4-7 market segments in 2008, based on current economic conditions. However, the manufacturer set a 7,000-unit sales goal for fiscal year 2008.
Hino believes they can achieve this aggressive target through growth of its existing dealers and through the addition of their new dealers.
Hino Trucks noted that a significant portion of additional
sales will come in the East Coast, prompting a move of production to Hino’s
newest plant in Williamstown, W. Va.
“In addition to aligning production with the majority of our customer base, the sheer size of the facility in West Virginia will allow for a more flexible manufacturing scenario,” said Bob Petz, vice president, logistics operations. “In time, a paint booth will be added so we can offer our customers a wider range of paint options as an example.”
More Operations

NAFA Names 2026 Class of Fellows, Honoring Leaders in Fleet Management
NAFA Fleet Management Association (NAFA) has recognized five fleet professionals by naming them to the 2026 Class of NAFA Fellows. Find out who they are and learn more about their impact on the fleet management profession.
Read More →
Verisk CargoNet Assists in Manhattan Cargo Theft Indictment Targeting Multi-State Impersonation Ring
Verisk CargoNet assisted law enforcement efforts tied to an indictment related to an organized, multi-state cargo theft operation that allegedly took nearly $5 million in stolen goods through impersonation tactics.
Read More →
What Does a Potato Have to Do with Leadership?
From simple process improvements and creative problem-solving to the little moments that strengthen team culture, this conversation dives into the power of unexpected ideas and why innovation doesn't always arrive wrapped in new technology or a major initiative.
Read More →
Looking for a New Podcast for the Road? Start Here!
Looking for a new podcast? Truck Chat delivers fleet leadership insights, industry deep dives, AI discussions, innovations, and real-world stories.
Read More →Did You Know What You Don't See May Be Costing You Big?
As more employees choose personal vehicles (including hybrids and EVs) for business use, companies face new challenges around visibility, insurance, liability, and cost control.
Read More →
Veteran Voices in Fleet | How Military Service Shapes Fleet Leaders
Across every perspective, one message is clear: the experiences gained through military service continue to influence how veterans contribute to the fleet industry every day.
Read More →
The Fleet Lessons That Don’t Show Up on a Spreadsheet
From index cards to predictive maintenance, Robert Martinez shares the hard-earned leadership lessons that shaped nearly 40 years in fleet.
Read More →
People, Leadership & the Skilled Trades Opportunity | Weekly Cheat Sheet
People, data, leadership, and the skilled trades opportunity. See what's shaping fleets today in this week's Truck Chat Weekly Cheat Sheet.
Read More →
Everyone Thinks They’re a Fleet Manager
From oil changes to procurement decisions, fleet work is often underestimated by the very people who depend on it most. Bob Stanton makes the case for why communication, not just technical expertise, is one of the most important leadership skills in fleet.
Read More →
Turning Connected Vehicle Data Into Decisions That Matter
Fleet leaders have more data than ever, but turning that data into clear, actionable decisions remains a challenge. This white paper shows how leading organizations are using connected vehicle data to improve safety, reduce costs, and optimize fleet performance. Learn how to turn insight into action across your fleet.
Read More →

